OBJECTIVE:

Develop a rationale for interpreting and expressing a music piece through typography, imagery, and layout. Gather ideas, emotions, and visuals that would be associated with the chosen song. Then project the visuals onto various surfaces to create an analog and multi-dimensional design solution without initial use of software.

 

APPROACH:

I chose Will.I.Am’s song Bang Bang. Produced for the Great Gatsby soundtrack. This song is a hybrid of 1920’s flapper style music with a mixture of modern hip-hop and dance. Interpreting it as a satirical story of a man who has been shot down by the woman he loves, I chose a variety of typefaces and visuals to represent the different stages of heartbreaking ache and stupid love: the fun and the sad. The imagery used to create the analogous poster conveyed the feeling of satirical loss and desperation in heartache.