OBJECTIVE:

Identify the essence of a dying or defunct brand, transform it into a new visual direction, and completely revive the brand by repositioning and expanding its identity and creating new extensions that open the brand to a whole new demographic.

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APPROACH:

For years, Casio has been a manufacturing company that has created electronics used around the world. Headquartered in Japan, they built a reputation for being practical and helpful and were known for creating innovative technologies. Casio was re-envisioned to explore new areas of innovations meant to improve lifestyle and business technologies. Focused on reliability and accessibility, Casio Technologies rebrands, itself to change how we live our lives.