WildAid’s mission is to end the illegal wildlife trade in our lifetimes by reducing demand through public awareness campaigns and providing comprehensive marine protection.
The illegal wildlife trade is estimated to be worth over $10 billion (USD) per year and has drastically reduced many wildlife populations around the world. Just like the drug trade, law and enforcement efforts have not been able to resolve the problem. Every year, hundreds of millions of dollars are spent protecting animals in the wild, yet little is spent on stemming the demand for wildlife parts and products. WildAid is the only organization focused on reducing the demand for these products, with the strong and simple message: When the buying stops, the killing can too. WildAid works with hundreds of Asian and Western political figures, celebrities and business leaders, including the Duke of Cambridge, Yao Ming, Jackie Chan, Li Bingbing and Sir Richard Branson, to dissuade people from purchasing endangered wildlife products. These public service messages and educational initiatives reach hundreds of millions of people per week in China alone through donated media space.